Episode 1: Ratcheton

Join us as we talk to the talented musician known as Ratcheton, a proud Los Angeles native with deep Salvadoran roots, who has crafted a unique sound by blending Cumbia and Trap. He paints a vibrant picture of his creative journey, revealing how his recent trips to San Antonio, Texas and Mexico inspired him to fuse traditional rhythms with modern beats. Listen in as Ratcheton invites us in to his home and talks about producing his own music, the importance of risk-taking, and staying true to one's unique sound.

This episode is a must for emerging artists. With his background in A&R, Ratcheton shares invaluable advice on collaboration, emphasizing the importance of working with others who dare to sound different. His perspective is deeply influenced by the cultural richness of Mexico and the hustle in South Central LA. Hear how Ratcheton harnesses this unique cultural blend to overcome his challenges, even going as far as to deliver for Uber Eats in the early hours to fuel his unwavering dedication to his craft.

Ratcheton's journey is filled with nostalgic moments, from his love for metal music to the values he applies to his collaborations. Hear how this dedicated musician is building his personal brand, mentoring new talent, and playing an active role in his community. This is an enlightening conversation filled with insights into Ratcheton's musical journey, his inspirations, and what the future holds for him.

Tap in with Johnny Baru:
Website: johnnybarumedia.com
IG: @johnnybarumedia
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Puro Jogo
IG: @PuroJogo
TikTok: @PuroJogo

Chapters

• 0:00 Exploring Kumbia and A&R in Music
• 9:39 The Importance of Just Doing It
• 13:09 Choosing Artists and Influences From Mexico
• 19:48 Overcoming Challenges and Embracing Hustle
• 33:01 Nostalgia, Metal Music, and Rapid-Fire Questions
• 40:07 Building Personal Brand & Community

Transcript

 Speakers

Johnny Baru

Host

00:00

What’s good everybody. Welcome back to the Puro Jogo Podcast. I'm your host, Johnny Baru. I'm a brand strategist, podcast manager, photographer and videographer based in LA. I've been helping athletes, creatives and entrepreneurs like yourself build and grow their personal brands with visual and strategic approaches. I'm focused on building a legacy and chasing greatness. Today, we're gonna tap in with the homie ratchet on and we're gonna jump into the music world.

Ratcheton

Guest

What up.? 

00:30

You could have been anywhere in the world tonight, but you're here with me. I appreciate that. Now let's get it. So what up What up man, how you livin hermano it's good to see you again. 

Ratcheton

Guest

00:39

Good to see you, man. 

Johnny Baru

Host

00:41

We met back for the first time when I did some work for Urban Pitch. Yeah, yeah, yeah, I had the opportunity to watch you. Feefa, Harley, Mas Fortuna all you guys perform at La Zona Rosa. Yeah for Noche De Nostalgia, and then for Bienvenidos A LA the drop for Feefa, right, so that's where we started. And then I can't forget, forget about Pupusa fest 2023, right to that too. 

01:10

But the point is, man, we've locked in a couple times and I’m pumped we get to do this today. I'm excited for anything we get to do in the future and If you can do me a favor and just kind of give the people a little bit of backstory as to who you are, where you come from. 

Ratcheton

Guest

01:23

Yeah, yeah what up, what up, what up. Everybody. My name is Ratcheton El Was Raaaaaaa and I'm Salvadoran I was born and raised in LA, born in South Central and shit. You know, my parents fucking came from El Salvador. They were staying in South Centro. They, you know, grew up there and pretty much after a while you know, just fucking came to east East, East, fucking Hollywood, yeah yeah, East Hollywoods Cool. 

Johnny Baru

Host

01:53

So what kind of music do you make? 

Ratcheton

Guest

01:55

Well, right now I make all kinds of music. You know, I never limit myself to to a genre I would say, but right now I'm making a lot of cumbias. 

Johnny Baru

Host

02:05

Yeah, I'm really excited about those, yeah yeah. So, like you said, your freshest drops, your most recent drops are all about those long-awaited cumbia singles right, yeah, yeah yeah. So what drove you to dive headfirst into the world of cumbia? Break down the affection you have for cumbia and how these singles are Going to start a whole new era for your musical journey. 

Ratcheton

Guest

02:26

So it all started going to San Antonio, to be honest okay. I went to San Antonio with like all I'm about to just make some trap stuff, some reggaeton stuff, right, but my friend Zeus and ace, they had the right people around, like they know, chris Perez, and that's like Selena's husband okay, they work with them. 

02:49

They work with like some other dudes and shit and I know how dusty too. So it's like I end up working with like Prince it pay and like pretty much like I was just going over there Just taking all the culture in of like Texas style. You know, yeah, and I love cumbia. It's, bro, like I mock every day, like I do the. 

Johnny Baru

Host

03:10

I do it so perfect, like and you know, just like the boo boo stuff. 

Ratcheton

Guest

03:15

as you were with me, we got to meet the guy you know, so it's like you know, it's, it's always, it's been in my blood and like I Don't know, just recently I'm like yo, I want to create this style cumbia with like trap, but like, obviously, like Keep it. Almost traditional, you know, but like a little different, like more heavy, like trapy. 

03:40

Yeah, so you know, making a little bit more, you know American acceptable, you know like so, so people can pick it up, but like I Feel like cumbia has always been with me and so, long story short, I went to San Antonio and and Suze had a show, my friend Suze had a show and his, he had his friend, he was playing the accordion and all that and I was like yo, bro, can, can I try it? 

04:07

You know, it's my first time trying it, you know. So I was like sure and I was listening to. Well, I'm still like deeply in love with like wall. It's like cumbia shit. 

Johnny Baru

Host

04:17

But like they chop it up, sometimes, like with that Monterrey style, like yeah, it's like I've been listening to that, but it's kind of similar to what we heard on cumbia. That's a tone, right? Yeah, yeah, yeah. 

Ratcheton

Guest

04:29

So it's like I want to do that, but at some like hi hats, American, hi hat. 

04:35

You know, whatever the fuck it is, yeah, yeah but so while I was listening to them heavy, and I was like yo, I want to play an accordion. So I started picking up the accordion real fast from the dude and he was that, bro, you can learn like, because I was already learning like four notes of the song that I love already. So I was like, yeah, I'm just gonna buy one, you know. And I started getting more cumbia. Guys then start going back to my Salvadoran roots and like, listening to more cumbia. You know like, if you go to, like, if you go to Mexico City, they love Sonora Dinamita and shit like all that. 

05:11

So it's like. You know I'm saying so it's like and we were all raised on that. That's like the Sunday music that you would wake up clean, yeah, yeah yeah, fucking fabuloso shit, you know, yeah, but see it's one of those. 

05:26

And then, like I don't know, just lately I was like yeah, I want to put out a cumbia project. You know I can do it all, why not, you know? So it's like I've been driven to make cumbias and like, also tap in with the right people that do it. So it's cool, you know that's a new journey. 

Johnny Baru

Host

05:42

I'm glad you did, because I love that shit, so I can't wait to watch the listen some of that later on. Um, so let me ask you another question. Rolling solo with a history in A&R, your perspective on the game is one of a kind How's your A&R background shaping your game in creating and pushing your own tracks, and where's the advantage lie and being a lone wolf as an independent artist? 

Ratcheton

Guest

06:03

well With the  A&R experience. I feel like when you're in  A&R, you know when it's good, like good music and good artists. 

06:12

You know I'm saying so. If, like Working with other great artists, you can tell like off the bat, like if they're gonna be good like or you're gonna vibe in the music Seen, so I guess it helps. You know what I'm saying. But it just sucks when it comes to business. You know what I'm saying because at the end of the day, it like you can work with everybody, but there's always has to be a business at the end of the day, like if it goes to like big, let's say the record goes huge. You know and you guys didn't talk about splits or nothing, it's just. It's just business. You know. That's the only bad issue about Knowing like  A&R shit and all that like is business, you know yeah, you can make a hundred songs with a hundred people, but at the end of the day, like it's business to you know. 

07:01

But um, it helps and like I would say it helped me a lot because now I know a lot about business and music and like you know what I'm saying, working for a label previously, you know I'm saying so you know how how it runs pretty much like don't bullshit me now, because I've been in there. 

Johnny Baru

Host

07:21

I mean, you're fucking lying to me. Yeah, yeah, I got you. 

Ratcheton

Guest

07:24

So it's just it helps. But it also helped and taught me how to do rollouts, how to do stuff like how Artists drop their stuff or how they Create records, or like, for example, they put oh, this guy's a genius in writing, this guy's a genius, and the keyboard, or whatever. So then they just put a room full of geniuses and let's make this guy hit. 

07:50

You know so yeah that's part of  A&R, and to knowing who's talented, who. You can put pieces together and make a record. You know that's what  A&R's do. I mean. Used to do shit. Now they just go to tick-tock and fucking. Oh, this guy's popping, fuck it, this, this, try to give him a deal, you know yeah that's what I feel like music's missing right now, but yeah, that's there's a bad advantage of knowing both sides of the world. 

Johnny Baru

Host

08:14

So let me ask you this you think Musicians are missing strategy for their releases and stuff?

Ratcheton

Guest

08:20

No, not, not technically, because like I just feel like Everyone is so like well shit, even including myself. I was more like I don't want to drop shit, I want to write timing. There's no such thing, no more, as the right timing. You know there's no such thing as the right marketing. It's just do it and drop it and if they love it, they catch onto it and you know you got a hit, you know. 

Johnny Baru

Host

08:46

Yeah, something, something I've noticed that it's changed. 

Ratcheton

Guest

08:49

is it's gone to that back, like it's more like fuck it, just just drop it? 

Johnny Baru

Host

08:54

Yeah, well, something that I've been leaning into a lot more and I say more now is imperfect action. It's better than zero action. 

Ratcheton

Guest

09:00

Yeah, exactly so. 

Johnny Baru

Host

09:02

That's dope. I appreciate you sharing that. So for the up-and-comers, what gems of wisdom would you drop to light their way on their musical journey? 

Ratcheton

Guest

09:12

Oh, the only thing I could say is just do it. Do it yourself when you're just starting. You don't need a team, you know, I'm saying because at the end of the day, you're gonna be the one in the room recording everything yourself, not recording technically, but like doing everything yourself, like writing to the song. You know I'm saying so. It's like you can just get a laptop Do it. 

Johnny Baru

Host

09:37

Yeah, you know the hats anyway, right yeah. 

Ratcheton

Guest

09:39

Yeah. So like I feel like for a new artist, just like what I get like videos, dm to me like yo, what do you think of this song? You know, and they're just freestyling over a beat and I'm like yo, it could sound even better if you record it and send it in with your vocals and stuff. You know, maybe I would list like I did listen to the whole thing. You know I'm saying I was like, yeah, okay, he got a little rhythm, he's in him, pop in pocket. You know I'm saying, but is the quality wise? You just recorded it over, like you just wrapped over a beat, you know I'm saying so it's like Just just get a little computer, get a little mic, little heads, bro, easy bro, you can get. The whole little fork is off. What is it called? Oh, I forgot the interface everyone has, but it's a little interface you can get for like 200 bucks on Amazon with a mic. That's plug it into a PC and record that shit. You know yeah let's do it. 

10:35

You know that's pretty much it. Just do it, and the more you do it, the better you get. The better your songs come out, the better. 

Johnny Baru

Host

10:41

You know I'm saying product comes out like so you heard it from Roger Thun you got to go ahead and go after your dreams, man, just do it. 

Ratcheton

Guest

10:47

Just just put my foot in front of the other you never know, man Like you can be the weirdest kid and the weirdest music you can. You know, but to somebody else that shit might sound hard, it'll connect to somebody. Yeah, like wait a minute, this guy's up to something. This shit is new, different, you know. I'm saying like yeah just be you and do it shit. You know I'm saying don't cares what people think, you know. 

Johnny Baru

Host

11:09

What I love about you, too, is, like you said, you don't put yourself in a pocket. Yeah, you just. You're about the art. 

Ratcheton

Guest

11:16

Yeah, yeah, yeah cuz I love metal, I love all kinds of different types of music. You know, like I have a 80s record I'm about to come out, but it's in Spanish. You know I'm saying okay and like I got influenced by the cure. You know it's like random the cure. Like you know I'm saying it's like so dark yeah. 

Johnny Baru

Host

11:38

No, but I can't wait to hear that man Like I'm really intrigued by that too. Anything you put up, I need you to know I was a fan the minute you perform, like the first time I didn't get to meet you. Yeah, we didn't get to talk. We didn't get to nothing. I just watch you perform, did my thing from far away. 

Ratcheton

Guest

11:53

And then I dipped. 

Johnny Baru

Host

11:54

I didn't meet you till the second time, and then that's when we started talking and started. So I need you to know I've been a fan first. 

Ratcheton

Guest

12:01

Yeah, thank you and then afterwards. 

Johnny Baru

Host

12:04

Like I knew some of the songs that you performed afterwards. 

Ratcheton

Guest

12:06

Yeah, the second time around, the third time around, I was like yeah, yeah, that's my shit, yeah. 

Johnny Baru

Host

12:12

So, as your art keeps growing, are you eyeing any fresh beats or collabs on the horizon? Is there a dream team cooking up in your head for this new direction that you're headed? 

Ratcheton

Guest

12:23

I don't, I Don't know. I don't really think about it like that. I don't think about like, oh shit, who should I work with or who you know, but I do think of like Like legends that I cure say like damn, I want to. I want to make a song with Leo Dan one day. You know he's old, you know I'm saying they go, they go or I want to make a song. We're like I think I Don't know if it was Bob undie, but like he may want one of those that equalizer something but, also it's like what's? 

12:54

that's fucking hard. Yeah, like yeah, shout out to my dog, bro, that's so you're not closing doors to any. Hell. No, I work with anybody, that is, bro. You could DM me tomorrow and your shit is hard. I'm gonna fuck with you, bro. 

Johnny Baru

Host

13:07

You know, yeah, okay cool. How do you choose the artist that you collaborate with? 

Ratcheton

Guest

13:12

Um, I, I tend to like either chat with them before you know or like, let's say, for example, I work with a lot of people from Mexico. You know, we get on WhatsApp, just chop it up, you know what I'm saying like let's talk and shit and then send records to each other like, yeah, what do you think of this one? It's open. They're like what's up, and I hop on it. I'm like fuck it, shoot your vocals over, you know. So then that's how we do it. 

Johnny Baru

Host

13:39

That's cool, or? 

Ratcheton

Guest

13:40

I would reach out to some people too, like I think I just reached out to El Nino and Nino, he's like rapping real fast. He sounds like fucking old school daddy Yankee shit. 

13:50

Okay like, but I'm a dinner, but I'm a dinner, but I did, I was like yo, this was crazy, yeah, but yeah, uh, fucking. You know I reached out to him and shit recently. So it's just like if, if it stumbles upon me and like I meet you somehow, I stumbled on, like in the streets or whatever we met up to like yo, I fuck with you. It's like yo all right? 

Johnny Baru

Host

14:09

So basically, if you fuck with it, you fuck with it. 

Ratcheton

Guest

14:11

Yeah, yeah, yeah well yeah, or like you know, let's say is, randomly you see me and shit, You're like yo, I'm an artist. I like I fuck with you, bro. I know I fuck with your music or whatever. And then like we exchange Instagrams or whatever the fuck. Then, from there, if I fuck with the music, I'll be like yo fuck. Yeah, bro, just turn up. 

Johnny Baru

Host

14:29

You know whatever, yeah, yeah, that's cool, like I like that you're open to the community. Yeah yeah, yeah, I love that. 

Ratcheton

Guest

14:38

Yeah, but obviously like, for example, if, if it's like an upcomer bro Like, and he needs a lot of work, you know, I would rather give him advice and try to help them, then fucking be like hey, man, I can't do this shit right now, you know. 

Johnny Baru

Host

14:53

I'm so, yeah, I'm a percent. 

Ratcheton

Guest

14:54

You know, I'd rather be like yo, actually, bro, you should work on this and this and that. And then you know I'm saying drop some shit, go turn up, you know, and then fucking list this work. 

Johnny Baru

Host

15:03

You know, I'm saying no, totally, and I think you're doing them a favor because you're sending them down a self-development. 

Ratcheton

Guest

15:07

Yeah, yeah, I'm saying yeah sometimes, like If someone tells you to go harder, bro, don't take that shit. No offense, you know. I'm saying like I have my boy Schmitty just telling me like straight up, I love this man because he's the coolest guy ever. He'll just be like man bro. This shit is back, bro. You could do better than that shit, you know. 

15:25

Like let's say, I made a shirt or whatever and the stitching didn't come out, how he would be like right, good, you could do harder, bro, with the fuck you know, but you need those people in you. 

Johnny Baru

Host

15:50

Okay, cool. So your sounds a mad mix tape, but of different genres. Yeah, on trap, come down. It. All of that is all up in the mix. Yeah, how did south central mold your style and influence your music and what made you toss all those different flavors into the music? See, that's the ratchet stuff. 

Ratcheton

Guest

16:08

Okay, that's when the ratchet comes out. Sounds that show you, that's the ratchet shit, you know. And this it's not about like the hood shit, you know, I'm talking about the ratchet shit, like let's talk about fucking figure over for a second, you know. 

16:24

I'm saying let's talk about the shit that goes down and fucking. You know, like, and also culture, you know. I'm saying there's people selling fucking pupusas in the corner, tacos, everything, and I'm saying like it's just, it's just. I guess I would say my grandpa still there, everybody, my family still there. So it's like, oh no, it's just life. I guess it's just south central that’s the rathchet shit. 

Johnny Baru

Host

16:46

Yeah. 

Ratcheton

Guest

16:47

Yeah, and in my music I would say it's just the shit that I say, like the dirty stuff you know, like yeah, that's pretty much south central, I would say, is the ratchet shit. Okay, that's the ratchet shit. 

Johnny Baru

Host

17:02

Oh Okay, from Mexico with music love. Talk about the recent journey and how it got to you, how I got your creative gears turning like, how did the Mexican vibe Soaking to your sounds and did plant some fresh season to your music's future? 

Ratcheton

Guest

17:18

All right, First of all, the fucking food is amazing. 

Johnny Baru

Host

17:22

Okay. 

Ratcheton

Guest

17:26

Second, if you've never been there, not every spot gives you a fucking bolsa. 

Johnny Baru

Host

17:32

I'm saying you could get it in a bottle too. 

Ratcheton

Guest

17:34

But if you go to like deeper in there, yeah, obviously you get the bolsa. But, bro, I've been going to El Salvador. I loved it you know I was like back you know I'm saying yeah, yeah, yeah. And I would say the fucking motivation that I got and  the, the energy that I picked up from over there is that I Feel like everything is changing for the good and the new. You know, I'm saying there's Uber eats, now there's Uber, there's like Lyft. There's a thing called rapid, where this is like Uber eats and like Bro there's modernizing. 

18:09

Yes modernizing, you know, and like it's cool, like is it wasn't scary how people said all of you go to Mexico City is scary, bro. I'm no one's in there doing bad stuff. So it's like I'm here for music and Accepting and fucking appreciating the culture, you know yeah. I'm doing nothing else, you know. 

Johnny Baru

Host

18:28

Yeah, I feel like if you, if you don't fuck with people, people ain't gonna fuck with you. Same rules apply in the hood. 

Ratcheton

Guest

18:34

Of course, and just respect everybody in this city, you know, don't be wildin out, because you think you're American bro, they will snatch you up. But but still though, like it was amazing bro, I didn't feel none of that in my heart. You know, I'm saying cuz. I went with fucking good heart, like I was in fucking. I don't even know the name, I don't even want to say because I was gonna fuck up, but I don't know, fucking whatever where the boats are at and all that stuff. 

19:07

I was there and it was all amazing, bro, getting high, bro, everything like it was dope, bro, like shit. Now that if I go back there like yo, let us know We'll hook you up with some weed, just post us, I'm like shit, 

Johnny Baru

Host

I'll let you know. Soon as im comin. 

19:24

Hell Yeah shout out to Mexico City bro Fuck Yeah, it was amazing, the vibe was amazing, everything was amazing. I got to jam out with a band they call Frontera Bubalu and they're cumbia band from like El Paso and shit, and it was amazing bro. I got to learn and Jam out with them. I was on bass duty for for a cool minute, but it was amazing bro. It was amazing experience. A lot of love from the city, the people I met, a lot of people that I've been DMing for four fucking years, artists and shit, back and forth. You know I couldn't meet with some certain people, but it was amazing bro, it was best. It was best. And I would love to go back to Mexico, which I will soon like, in a month or two. 

Johnny Baru

Host

20:05

So that's dope as fuck, bro. Like I feel like the change of scenery, the chain, like absorbing a different culture, definitely affects the creativity flow that comes out. 

Ratcheton

Guest

20:14

Yeah, you know what I'm saying, so yeah, I'm glad you had a good time. 

Johnny Baru

Host

20:17

How long were you there? 

Ratcheton

Guest

20:18

for I was there for like a whole week. Okay, yeah, yeah, boys like yeah, five, six days. No, yeah, yeah, just in there recording? 

Johnny Baru

Host

20:24

Dope and and then another question I had was did you guys lay down the instrumentals Like separately, like cuz I've been in studio where I've been recording like no, we jammed out as a band. 

Ratcheton

Guest

20:34

Okay, yeah, we jammed out as a band. So if we fuck up, you gotta run it back. Yeah, they're like nope, brother, back, come on, we could, we got this, we got this. So there would be times where I'm like ah, like alright, run it back. Running back was because I play guitar. Obviously. I'd never play bass with a come your band, obviously you know. So I'm over here. 

20:55

Boom, boom, boom you know, I was just yeah, but if I met it, we messed up. We got a running back because we're jamming out together. So okay. 

Johnny Baru

Host

21:04

Every artist faces moments of self-doubt and setbacks. 

Ratcheton

Guest

21:08

Yeah. 

Johnny Baru

Host

21:08

We all face those dark alleys and setbacks on this journey, right. So can you drop some knowledge on a tough moment you face and how you push through that? 

Ratcheton

Guest

21:18

I Would say that the the toughest moment I had Was probably like Starting of the year and shit, when I lost my dog is shit like my girl dog, like it was my first dog. Like you know, I'm fucking love with her. You know I'm saying yeah and it's always tough. 

21:41

I Fucking at that time like I was going through a lot of shit, you know, even questioning myself or like fuck, should I fuck? What's up with this music shit? You know what the fuck? Like I'm not seeing nothing right now, like I was, I felt stuck. You know I'm saying so. That's why this new journey that I'm doing this more like it's more for me, trying to fix everything, like more, more, like elevating myself from like Going to a dark place and being depressed and shit. So I'm like Fuck it. I just got to go hard now. You know, like For her and for everything that I fucking that I'm going through. 

22:21

You know what I'm saying or work, for I'm not just going to leave it behind, type shit. You know I'm not a fucking quitter, but I've questioned myself like what the fuck like should I get a fucking regular job? Yeah, yeah, yeah. So I do have another dog, though he's a fucking monster. Yo yo, it's around. Stop it, stop it's hot, hold up, hold up. Is this one recording? 

Johnny Baru

Host

23:06

still. 

Ratcheton

Guest

23:08

Yeah, yeah, it's still running All right, cool, cool. I'm gonna have my bath Test test. I forgot where I was. 

Johnny Baru

Host

23:23

I, you were talking to me about, we were talking about, so yeah so I was going through a hard time and shit. 

Ratcheton

Guest

23:31

So I had to go harder shit. And this cumbia journey, whatever it's just changing my vibes and I would say, bro, like I quit, like I did question myself, like oh yeah, that's where I was, if I should get a fucking real job. You know I'm saying, instead of being this artist, that I am. But I'm not even gonna lie to you, bro, I'm a hustler. If I gotta go work a fucking nine or five, I'm gonna do it, bro. You know I'm saying whatever the fuck I gotta do you know, yeah, that job's funding your hustle. 

24:01

Yeah, yeah. So you know I'm saying that job is gonna fund my hustle or whatever the fuck it is. You know I'm saying but luckily I have friends that support me and give me a chance to be like yo, bro, I'm down to help you start a fucking Brand or whatever. I'm down to help you do this and promote me as I grow. You know I'm saying as I'm growing, as as an artist or whatever it is and To the point where I was like you know what, bro, I'm not even gonna fucking stress it. You know I'm saying I'm a hustler. So what, you know what I did, bro? I'm not even a lot of you probably could catch me sometimes. Sometimes I'd be doing it, I'd be fucking. I'd be getting on uber, uber, uh, lyftt, like no, not lyft uber eat. So then I get on uber eats and shit. And then I'm oh shit, 30 bucks to go pick up some fucking groceries for five minutes and just drop it off at the door. 

24:53

I'm like that's fire, I'm gonna do that five minutes real quick, like because walmart's down the block. I'm gonna do that real quick, bam, if I do fucking four of those by like. I wake up early, so I wake up like at 5 30. I started this new discipline where I have to wake up at 5 30, get up and fucking go hit the fucking morning the uber, fucking lift whatever the fuck uber eats and shit in the morning. By the time everybody gets up at 12 or 1, I'm already inside. I'm already home. I already made fucking almost 200 dollars. You know what I'm saying. 

Johnny Baru

Host

25:27

Like, you got your feet on the ground. 

Ratcheton

Guest

25:28

Bam, I already went up like bam. It's the hustle in me. You know, regardless of me questioning myself about the music drops, the dada, the diss. You know what I'm saying. 

Johnny Baru

Host

25:38

So do you have, do you have, like a set schedule for your creative time, or is it just kind of spurring on the touch? That's? 

Ratcheton

Guest

25:45

that's right after see right after when I get home, is it to me if I want to go to sleep and be a fucking lame, lazy guy or keep going? You know I'm saying, but in my head I can't go to sleep when I'm already thinking how am I gonna pay my bills, how am I gonna do this, how am I? You know I'm saying you can't sleep, bro. 

26:01

Yeah, you know I'm saying there's been Moments where I've fucking cried in my car like yo, how am I gonna figure this out? You know I'm saying bam, I get a phone call like not even a day after, like yo, bro, what are you doing? I'm like shit bro, trying to figure life out. Then they're like yo, how about you come with me to do this? And shit, and I fucking pay you to do this, this, this, this, this, this. Just a blessing, bro, you just gotta keep going and keep doing what you gotta do and it somehow it'll fix itself. 

26:30

I didn't understand that at first. You know, I would be like fuck, I'm working for money. Instead of. You know, I'm saying like, so it's like fuck bro, like that's the struggle. But then I figured it out. I was like man, fuck that shit, I'm gonna just work just to get shit done. But if I want anything extra, it'll just come. You know, like fuck it, whatever. And yeah, I got out of that mode and just start pushing, pushing, pushing, pushing, pushing. And then now it's just fucking let's rock and roll. 

Johnny Baru

Host

26:59

You know, let's no listen, that's dope as hell. I commend you for setting that routine. I commend your hustle, your grind, you know, I'm sure every artist questions himself. 

Ratcheton

Guest

27:09

Bro to the point sometimes you're like yo. Fuck everybody, bro, fuck everything. You know, but it's because it is your, it's just a feeling that you have just for that moment, because you're really more like Fuck, no one has called me today, no one's yo, I haven't ate today. Da, da, da. You know, it's just those feelings. It's like dude, that builds you, it makes you stronger, makes you. You know, I'm saying absolutely. 

Johnny Baru

Host

27:34

That's part of the reason why I wanted to start this podcast. It's community broke because life as a creative and an entrepreneur, yeah, it's just lonely. Yeah so like you said, people don't hit you up. 

Ratcheton

Guest

27:45

You start creating self doubt, you're getting your head and everybody thinks like yo, this fool's hanging out with all these motherfuckers, or Bro, I'm in my house every fucking day trying to think what's the next move, what's the next thing I can do? Right, because you don't really know, as as an independent or as a creative? 

Johnny Baru

Host

28:01

You don't really know when your next check comes sometimes. 

Ratcheton

Guest

28:04

Yeah, yeah, you know what I'm saying, yeah so Camilo Lenin beat up. Yeah. 

Johnny Baru

Host

28:09

I would appreciate the hell out of my people when they, when I'm dead, yeah, everybody shows up crying and stuff. 

Ratcheton

Guest

28:15

Yeah, I mean to my funeral. 

Johnny Baru

Host

28:17

That's not what I need. That. 

Ratcheton

Guest

28:18

I need that right now, when I'm going through it in the darkest times. You know I'm saying throw me a lifeline. 

Johnny Baru

Host

28:23

Yeah, let's, let's work together. 

Ratcheton

Guest

28:25

Certain family members too, that believe in you. You know I'm saying, obviously, besides your parents and your siblings, like your sisters and we know, but you only have certain ones like Like I only have certain ones that I can be like, oh shit, you know, if I call them, they would fucking help me. You know, because they believe in me. You know, knowing that I don't have a fucking job, you know, I'm saying you're like, and that's the love that you should appreciate. 

28:47

So when, when, when you do make it, it's like, just remember the people that really helped you as you came in. You know I'm saying absolutely at your dark times and shit you know, yeah, no that hundred dollars. You say you might have needed it. Shit, I might have needed too, but like you didn't have to give me that hundred bucks, you're working for it. 

29:06

You know I'm saying it's like yeah, it's that's, that's, that's love, bro. So when people have that and they don't appreciate it, bro, and they're not fucking turning up, it's like, it's kind of like yo, bro, turn up bro, Like yeah, they're not gonna pay bills for what they're doing To be a young artist. 

29:25

Do you live with your mama man? You're 1615 man. Turn up right now, bro. Turn up, because everybody's becoming million as fucking before 1719. You know I'm saying so turn up, bro, do it now. Record everything. Vlog fuck it. You play video games. Do that shit too to it. Stream everything, bro, do everything. 

Johnny Baru

Host

29:44

Hell, yeah, I love it. Yeah, I love it, bro. Um, Okay, so, speaking on that same subject, right like, how do you balance your passion for music while taking care of your mental being, your mental, your mental health? Music, it makes me escape. 

Ratcheton

Guest

29:57

Okay. So If I'm working on music or everything, I don't think of bills, I don't think of money, I don't think of none of that, you know it's just kind of cliche. 

Johnny Baru

Host

30:06

It is Not thinking about anything. 

Ratcheton

Guest

30:08

No, worries nothing, bro. Music and video games does that to me, to be honest, music and video games, but like Music, I would say is the biggest one number one, yeah, number one. Okay, video games is just Uh bad replacement, to be honest, because you're not progressing just playing videos. Unless you're streaming and making money on Fucking line, then Fuck it, do it. You know, yeah, but no music. You just forget. I forget, uh, every time I'm in the studio or anything making music. I don't think of none of that. 

Johnny Baru

Host

30:40

How long you've been making music for. 

Ratcheton

Guest

30:42

Um, professionally I would say Paul, like five years, six years now probably, yeah, okay, if you want to count the COVID years to and all that shit, you know, but whatever. But I've been doing music on my life. You know I fucking been playing in middle school bands and shit, straight A's from fucking Middle school to high school, only in music. 

Johnny Baru

Host

31:08

Everything else I sucked. It was meant to be bro. Yeah, yeah, okay cool, flipping through the, through your chapters. What's the life truth that you learned that you're gonna want to pass down to the new wave of artists coming up? 

Ratcheton

Guest

31:23

The only thing I would say is just be you. Don't try to force, trying to be somebody else. Stay true to yourself, stay true to yourself and you know, just keep it real with everybody. Bro Cuz, in the in this industry, if the more realist you are, the more you fucking, you know I'm saying. But also, don't be that too real to be like fucking. 

Johnny Baru

Host

31:49

Yeah, you still, you still gotta have people want to fuck with you. 

Ratcheton

Guest

31:52

Yeah, yeah, yeah, yeah, yeah just just be real, as in like, keep it real with people, don't fucking lie, you don't know these people, you know. Just keep it one at all times, you know, and this is it yourself? 

Johnny Baru

Host

32:04

Yeah, absolutely, as your music reaches different corners of the world, what do you hope your legacy will be and the impact you'll leave on the music industry and your fans? I know that's a heavy question, damn. 

Ratcheton

Guest

32:18

I might have to write a book. Really, all ratchet thought it was fucking crazy, did all kinds of shit. I mean Fuck, if I could do a movie or something or a book to leave behind, it would be. It would be pretty epic man. I see some shit. When there's some shit, I Seen a lot of people in the industry grow. You know I'm saying a memoir type shit. 

32:42

Yeah, like from nothing or something, type shit. You know I I seen a lot of people fucking from nothing or something, so I can definitely probably make a movie out of my fucking eyes. 

Johnny Baru

Host

32:53

I'll watch the hell. 

Ratcheton

Guest

32:55

I watch it To the soundtrack Be sick, bro, because it's like it would be. I would if I have to start from the beginning of life. I would say it would be pretty interesting, bro, because you know, just having like that background of my parents, you know my dad being a fucking big-ass cholo, you know I'm saying going to visit him in fucking prisons and I was kid, and going back and forth and all this random shit that you witnessed through that lifestyle my uncle getting shot, fucking Seeing fools, like, even like everything, bro, just a bunch of shit you know, like just life and shit. 

33:37

You know, Just life in LA Growing up. You know, this fucking kid somehow goes to East Hollywood and starts getting connections and meeting people. Whatever, it'll be pretty cool. 

Johnny Baru

Host

33:49

Oh yeah, I'm with that shit, bro. Like I'm for real, I would love to. If that ever comes to fruition, I'd love to be a part of that somehow. 

Ratcheton

Guest

33:58

Yeah, like that shit would be dope. 

Johnny Baru

Host

34:01

But One final question, yeah, for the long-winded questions. Music has the time machine effect. It often has the power to transport us back in time. Are there any specific songs or artists that hold special memories for you, that teleport you to the good old days? 

Ratcheton

Guest

34:21

For that I would say it's, it's. 

34:27

I don't think there's something that would take me back besides Metal, like black metal music, okay, okay you got a favorite song, not a favorite song, but like bands and shit you know, saying that would like get me around the fuck up or whatever. Like I guess it would say like you want to share, maybe like mayhem, bursam, fucking, we see we're talking about. Like I would say, if you have metal shit like death, cannibal Corpse, random ass bands I remember like being scared of listening to a D for the first time, the Mexican fucking death metal band and shit, and then like Just just the metal, I guess it will say that's Metal in general. Okay, what? 

35:22

would bring me back to like. Bring me back to like Shit. You know I'm saying cuz I used to play in the band and I used to fucking go Everywhere, played at the fucking rocks or the nitty factory and all that shit. You know I'm saying like All these, like clubs and Hollywood, growing up, you know so, it was like those fucking cool. You know so I would say metal would be it, man. Okay, so that's, that's the nostalgia factor. 

Johnny Baru

Host

35:47

Right, yeah, is there. So you know how late they said that Kobe would listen to like the Halloween theme song. Yeah for motivation. 

Ratcheton

Guest

35:54

Does it? 

Johnny Baru

Host

35:54

also give you motivation, or is it just more nostalgic type thing? 

Ratcheton

Guest

36:00

It definitely, but see, I would say it brings another person out of me. 

Johnny Baru

Host

36:09

Okay, okay, so I get bring. 

Ratcheton

Guest

36:11

So if you want to use it as black Mamba terms, black metal or death metal will bring the black Mamba out of me, like, okay, the darker side of me, you know I'm saying the the fucking biting his shirt jersey, like, yeah, so four quarter black Mamba mode, I would say it would definitely do that to me. So if, let's say, if I was on some like serious shit and I had a like, definitely like, like, that would probably be it for me. Okay, if I had to come out as part of this yeah, that would be it right there. 

Johnny Baru

Host

36:48

That wraps up that segment. These I haven't, and this is the this or that segment. It's a rapid-fire segment, so I'm gonna hit them and you. You can either just give me a quick answer or you can elaborate whatever you want to do so this one with people have asked new this question. They love us other people this question Would you prefer loyalty versus respect? 

Ratcheton

Guest

37:13

I would take Loyalty. Why? I mean cuz respect comes with that, you know so so. There's no loyalty, then there's no respect you know right. 

Johnny Baru

Host

37:25

So yeah, okay, but studio sessions or live performances. 

Ratcheton

Guest

37:31

Uh, what and what can you? 

Johnny Baru

Host

37:36

I feel like the spelling be how use it in the sentence Do you prefer to be in the studio Making music or like performing live at a festival or something like that, or like on on tour and concerts? Oh, fuck live performance, okay Okay, cool, cool, cool. Okay. Early morning creativity or late night inspiration. Late night, okay, I'm a night out, me too. My brain just turns on at night, okay, collaborating with artists you admire or mentoring new, new artists, new talent. 

Ratcheton

Guest

38:11

I usually mentor a lot of people, not cuz I want to, but like naturally. I guess it's just more like you know, do it like this or do it. So I would say, maybe I Don't know, both fuck Okay, I'll take, both I'll take both I Small intimate venues or music festivals. 

38:35

Well, I haven't done big music festivals in my my music but I've done it like in shows, like hosting, like being fucking DJ or like a hi, whatever the fuck I've done that. But I would say the small venues are better, because the more packed they are and smaller I would say that it's more. 

Johnny Baru

Host

38:54

Okay, cool personal and creating music spontaneously or crafting every tiny detail spontaneously Okay perfect. Music that makes you dance, or music that touches your soul, oh, okay, but what's that versus? Tacos is the last one. 

Ratcheton

Guest

39:14

One's gotta go yeah. Okay so now we? Alright, it depends on the day. That's my question. Okay, that would be my answer. 

Johnny Baru

Host

39:23

I mean look, I'll take that I also thought you were gonna go the other route, where they have the, the, the popusa tacos or whatever. They put all the meat stuff on top. 

Ratcheton

Guest

39:34

Yeah, it depends on the day. 

Johnny Baru

Host

39:36

Okay, cool, cool. So I appreciate you taking the time to be here opening up to the community. Letting me kick it with you for the day. It means the world to me. Oh, please, let the people know where they can find your music, how we can all support you. 

Ratcheton

Guest

39:50

You can find me in all platforms. Ratchet on my rat, nah, just ratchet on our AT CH E T O, and yeah, that's it. 

Johnny Baru

Host

40:01

Cool, cool, cool. All right, so that's a wrap for today's episode of the Puro Jogo podcast. Thanks for tapping in and hanging out with us. I hope y'all enjoyed hearing from our amazing guests at your phone and gain some wisdom that you can apply while building your successful business and personal brand from scratch. I'm your host, johnny Baru. I'm here to help you grow your personal brand in a competitive market. Please tap in with me and let me know what you think of today's episode. Hit me on social media. Let me know your thoughts. 

40:24

If you have any questions or topics you want us to cover in future episodes, feel free to drop them in the comments or shoot me a message. I also believe in creating human connection, so I'm building a community that goes hand in hand with the podcast, where we get together to keep the conversation going. Whether you're an athlete, a creative or an entrepreneur, I've got you covered with inspiration, strategy or just a supportive community to learn and grow with. Whatever it is You're looking for, I got you. You can find us on Instagram and tick tock under the handle at Puro Jogo P-U-R-O- J-O-G-O, . Tap in with me there until we meet again. Stay hustling, build your legacy and keep chasing greatness. Thanks, man, we're out, thank you. 

Ratcheton

Guest

40:59

All right, man, we are, we are we out? Please make sure you tune in and watch this video, click the like and subscribe and do all that cool stuff right there. Oh, I'm saying yeah, YouTube, you know I'm a natural, Nah, I love you Peace. 

Johnny Baru

Host

41:13

Thank you bro. 

00:00 / 41:25