Puro Jogo celebrates the hustlers who have made it through driven by the desire to succeed. Its for all the athletes, independent music artists, and creative entrepreneurs who have pushed to where they are today without any traditional backing. We talk about their stories, the ups and downs, the wins, and the struggles.

The podcast's aim is to bridge the gap for creatives, athletes, and entrepreneurs who have had to pave their own way without conventional resources or mentorship. First we identify athletes, independent music artists, and creative entrepreneurs interested in being guests on the Puro Jogo Podcast. Once a guest is selected, a podcast episode is recorded, featuring both the audio and visual components. Then we film a mini documentary, usually around 3 to 7 minutes in length, its created to complement the podcast episode. Finally, a photoshoot is conducted to finish and round out the project.
The idea is to showcase the blend between music, storytelling, and visual content, creating a well-rounded and engaging experience for viewers and listeners.